Consulting firm assisting organizations in creating a principled strategy.
Declination is an orienteering term. Most people know and understand a basic compass. A compass pulls to the north pole... a magnetic field drawing a compass in a certain direction. What most people don't know is that the magnetic north pole actually sits somewhere in/around the Hudson Bay in Canada. So obviously, that could cause some challenges when following a compass which your map tells you true north is one place and your compass the other. Declination is the process to determine how far those two are for each other depending on your specific location.
Our desire at Declination North is to help you better understand where you are going (your true north) and how to best align your tools and roadmap to get there (declination).